THE IMPORTANCE OF RECRUITMENT MATERIALS TO THE SUCCESS OF CLINICAL TRIALS.

Abstract.

What is a clinical trial without participants?

• In the case of 85% of clinical trials, there is a failure to meet recruitment goals on time¹
• Approximately 80% of trials are delayed due to recruitment-based challenges¹
• Even if maximum enrollment is achieved, participant retention for lengthy trials can be an obstacle

Patient recruitment organizations (PROs) can help research sites accomplish their recruitment goals by providing aid through the following opportunities:

• Developing trial-specific, official sponsor-branded materials that patients and sites can use throughout a trial to reduce potential participant hesitation and develop trust
• Creating and maintaining patient databases for sites to use as a tool to track recruitment referrals
• Removing the burden of trial sites needing to make in-house materials that lack sponsor branding

This whitepaper provides a comprehensive guide for pharmaceutical sponsors on effectively connecting with trial sites. Drawing on data-driven insights and research-backed strategies, it offers actionable steps to strengthen site relationships and, ultimately, enhance recruitment outcomes.

1. Grand View Research. Clinical trial patient recruitment services market size, share & analysis report by service type, by phase, by therapeutic area, by age group, by region, and segment forecasts, 2023 – 2030. Accessed September 3, 2024.
   https://www.grandviewresearch.com/industry-analysis/clinical-trial-patient-recruitment-services-market-report#.