The HEAL Study results are in – and they’re newsworthy.

Back in 2018, we connected with the Christina Lee Brown Envirome Institute at the University of Louisville to support recruitment for the HEAL Study, a community health study exploring if and how urban greening can positively impact the health of a neighborhood and the people who live there.

Fast forward to August of this year: results from the HEAL Study showed that people living in neighborhoods with twice as many trees and shrubs have lower levels of a blood marker associated with heart disease, diabetes, and even some types of cancer. The icing on the cake of these results? They were newsworthy enough to earn a feature on NBC News.

While we can’t take credit for the incredible research done by the team at the University of Louisville, we’re proud of the role we played in the HEAL Study’s recruitment campaign, especially since it involved rethinking our typical approach to patient recruitment. Because this clinical research study required 700 healthy participants, we chose to rely on altruism for our messaging; thus, the “Greater Health by Doing Good” campaign was born.

In addition to developing a logo and branding for the HEAL Study, we executed a series of print materials, guerrilla tactics, and digital efforts to remind our audience that participating in this research could help their children, their neighbors, and even future generations.

The HEAL Study wasn’t merely successful in its findings; it also set a new standard for clinical research as it relates to trees and human health. According to Aruni Bhatnagar, director of the Christina Lee Brown Envirome Institute and leader of the HEAL Study, “This is the strongest evidence of any study that’s ever been done on trees and their relationship to health.”

Have a unique clinical trial you’re ready to get off the ground? We’re here to help make your next patient recruitment campaign a success. Reach out today.